Hallmark Launches AI-Enabled Workforce Platform for Health Systems

Health care workforce costs continue to represent one of the largest expenses for hospitals and health systems, accounting for roughly 50% to 60% of operating budgets. Annual labor spending in U.S. healthcare has exceeded $900 billion, while the American Hospital Association reports that total workforce expenditures now surpass $1 trillion each year. These costs include wages, employee benefits, and premium contract staffing.

Hallmark Health Care Solutions has introduced an artificial intelligence-enabled platform designed to help health systems gain greater oversight of workforce costs, staffing capacity and incentive management. Hallmark calls the platform a workforce operating system that combines data visibility with process automation across workforce resourcing and compensation functions.

According to Bharat Sundaram, chief executive officer of Hallmark Health Care Solutions, workforce-related decisions are frequently handled across separate departments and systems, limiting enterprise-wide visibility. Staffing, scheduling, compensation, and contingent workforce management are often managed independently, making it difficult for organizations to understand how decisions in one area affect performance elsewhere.

Sundaram said existing healthcare technology systems were developed for specific functions such as clinical care documentation, resource management, human resources, and scheduling, rather than enterprise-wide workforce coordination. He noted that increasing financial pressures and ongoing staffing shortages have highlighted the need for a more connected approach to workforce management.

The company developed its platform to operate alongside existing systems while drawing information from them to provide broader visibility into workforce operations. Sundaram said Hallmark identified an opportunity to create a new layer within healthcare information technology that could help organizations monitor and manage workforce costs, capacity, and incentives across the enterprise.

The platform aggregates information from systems such as Epic, Workday and UKG while also incorporating Hallmark’s own data. According to Sundaram, this includes market rate information, physician contract details, workforce preferences, and physician productivity metrics. By combining these sources, the company aims to provide a consolidated view of workforce-related information that is typically dispersed across multiple systems.

“There’s a lack of visibility in data intelligence and limited automation to manage that $900 billion,” Sundaram told Fierce Healthcare.

Founded a decade ago, Hallmark currently works with more than 50 health systems and medical groups, including Mass General Brigham and Trinity Health. The company manages more than $10 billion in physician compensation annually. Its technology supports the sourcing of more than 25,000 clinicians and is used by more than 100,000 people each day.

Hallmark reported that health systems partnering with the company have achieved measurable operational outcomes. According to Hallmark, those organizations have reduced contingent labor expenses by 15% to 25%, lowered overtime costs by an average of 25%, and reported an 80% reduction in compensation errors. Sundaram also cited examples in which one organization reduced agency rates by 20%, a 90-hospital system lowered agency spending by more than 50%, and Norton Healthcare reduced administrative work associated with physician compensation management by 30%.

Additional feedback from health system leaders highlighted improvements in transparency, standardization, and efficiency. Tracie Martin, vice president of provider compensation and contracting at CHRISTUS Health, said Hallmark has adapted to organizational needs and helped develop solutions that improve transparency. Tyler French, assistant vice president at UC Health, said the company’s tools improved visibility and streamlined processes related to agency staffing requests, sourcing, onboarding and management.

Sundaram emphasized that the platform’s use of artificial intelligence is intended to automate workforce resourcing and reduce administrative workload rather than reduce staffing levels. He said healthcare organizations continue to face workforce shortages while demand for care grows, making operational efficiency increasingly important.

Hallmark Unveils AI-Powered Workforce Solution

Hallmark has announced the launch of its new AI-enabled workforce platform, providing health systems with advanced tools to manage staffing, scheduling, and workforce optimization. The new Hallmark solution is designed to help healthcare organizations address labor shortages while improving operational performance and patient care delivery.

As healthcare providers face increasing workforce pressures, the Hallmark platform offers intelligent automation and predictive insights that support more effective decision-making across clinical and administrative teams.

Hallmark Addresses Healthcare Staffing Challenges

Healthcare organizations continue to face complex staffing challenges, including workforce shortages, employee burnout, and rising labor costs. The new Hallmark platform aims to tackle these issues by using artificial intelligence to analyze workforce trends and recommend staffing strategies based on real-time operational needs.

By implementing advanced analytics, Hallmark enables health systems to better align staffing resources with patient demand. This approach can help reduce scheduling inefficiencies while improving workforce utilization and employee satisfaction.