Walmart is partnering with healthcare startup General Medicine to broaden its Better Care Services platform, transforming it from a directory of digital healthcare providers into a more extensive marketplace where customers can compare and access a wider range of medical services.
The revamped platform allows users to explore available providers, review estimated costs with or without insurance and connect with appropriate care options.
Introduced in January, Better Care Services initially focused on virtual urgent care and behavioral health consultations. Although Walmart executives declined to disclose usage figures, they said customer adoption had surpassed internal expectations.
General Medicine now supplies the underlying technology for the expanded marketplace through its healthcare-store infrastructure. Customers can browse more than 900 products and services, including laboratory testing, virtual urgent care from multiple providers and in-person urgent care through Solv. The offering also includes telehealth services covering primary care, chronic disease management, mental health and care planning.
The marketplace combines General Medicine’s own services with offerings from more than 10 existing third-party providers. Walmart executives said additional healthcare partners are expected to join as the platform develops.
Customers can compare options using several factors, including availability, location, personal preferences and price. Where information is available, the platform displays estimated out-of-pocket expenses based on a user’s insurance details alongside cash prices. Users can then proceed to the relevant booking process or other available method of accessing the service.
Better Care Services is accessible through Walmart.com, the Walmart mobile application and Sparky, the retailer’s conversational AI shopping assistant. General Medicine operates the underlying technology and maintains customer accounts and information separately from Walmart’s retail operations.
Users can browse healthcare options by provider brand or by the type of care they need. Available categories include skin care, urgent care, laboratory tests, cold and flu treatment, weight management, mental wellness, sexual health, digestive problems, men’s health, women’s health, pain and injuries, and heart-related conditions.
Leslie Fletcher, Walmart’s VP of growth and partnerships, said the redesigned platform aims to simplify the process of locating care, arranging appointments and understanding insurance-related expenses.
Fletcher explained that Walmart already serves customers across everyday health and wellness needs, from prescription medicines and over-the-counter products to food. However, accessing these services remains fragmented. The company wants to connect the customer journey from recognizing symptoms through obtaining treatment, potentially allowing different products and services to be arranged together, collected from a store or delivered to a customer’s home. According to Fletcher, the expanded platform is intended to make that process faster and easier to act on.
General Medicine was established by the team behind PillPack and Amazon Pharmacy. Its online marketplace allows consumers to explore treatment options, compare providers, review insurance coverage and cash prices before making decisions, and obtain guidance from licensed clinicians.
The company launched nationwide in May 2025. Earlier this month, it secured $120 million in Series B financing to develop its healthcare marketplace and broaden the range of services available. The latest funding brings its total capital raised to $152 million.
Walmart continues to explore opportunities to improve healthcare access and deliver more convenient services to consumers. As healthcare costs rise and patients seek simpler ways to manage their medical needs, Walmart has the potential to play an important role in connecting communities with accessible care options. By expanding healthcare services and exploring partnerships, Walmart can help address challenges related to affordability, convenience, and patient engagement.
The headline “Walmart Joins Hands With Walmart to Expand Better Care Services” appears to describe a partnership, but the two organizations named are identical. The specific partner and announcement should be verified before publishing this as a factual news report. More broadly, the development of Walmart’s healthcare strategy illustrates the growing interest in integrating retail services with patient-centered healthcare experiences.
